Prototype of card CX pattern with time of day question on Echo Show device
Prototype of card CX pattern with time of day question on Echo Show device
OVERVIEW
Created a long-term vision for collecting in-the-moment customer sentiment and satisfaction.
MY ROLE
UX Designer Intern
TIMELINE
May 2023 - August 2023
TEAM
Alexa Proactive Experiences (APEX); Ken Disbennett - manager, Keerthana Pareddy - designer, Sanjay - researcher, Supriya - PM
SKILLS / TOOLS
Figma, Principle, Product Thinking, Multimodal Design, Voice Interaction Design, Visual Design
I was a UX Design intern on the Alexa Proactive Experiences (APEX) team. As a horizontal team, APEX integrates content from domain partners (i.e. News, Music, Recipes, etc.) to create personalized moments of engagement via notifications, suggestions, content optimization, and feedback across voice and graphical user interfaces.
APEX integrates content from domain partners to create personalized moments of engagement across multiple channels in Alexa. Proactive experiences can occur for devices with a screen (headed devices, i.e. Echo Show) as well as voice-only devices (headless devices, i.e. Echo Dot).
Over the span of 12 weeks, I created a multimodal CX framework for collecting in-the-moment customer sentiment and satisfaction and presented my proposal to a cross-functional group of stakeholders, and achieved alignment.